BOOK SUMMARY Trust, Inc. shows organizational leaders committed to both values and results the way to build rather than breach trust with both internal and external stakeholders while going about the day-to-day business of leading their divisions and companies. Flowing their values from the top down and from the inside out, readers are guided to consider the difference between a company that gives integrity lip service and one that really means it, demonstrating it through consistent behavior. Trust, Inc. argues that organizations that place a high value on trust even in the face of adversity can count on players who are on the same page, who have the clarity and courage to address the real root problems and the confidence to both dutifully carry through on plans and to seek opportunities to innovate. The pay-off is enhanced productivity, as the organization learns to speak and act in alignment, the most powerful words ever to be spoken: “I knew what I had to do would be okay with you.” In Trust, Inc. seasoned business executives Judith Rogala and Carol Orsborn, Ph.D., forge a much-needed bridge between the motivational leadership and business ethics genres. For application in workplaces of all sizes and types, Trust, Inc. features self-assessments, a step-by-step decision-making process and organizational strategies that support the alignment of an honest, consistent and courageous corporate culture most likely to succeed on every level—and under any circumstance.